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STRATEGY PLUS · FOR COMPANIES

AI search is selling for someone, twenty four seven. Make sure it’s you.

Your buyers used to search, click and compare. Now they ask ChatGPT or Google and get one answer, already researched. Strategy Plus makes sure that answer is right about your company.

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It’s still brand and reputation. What’s changed is who tells the story.

As Jeff Bezos would say today, your brand is what Google and AI say about you when you’re not in the room.

HOW IT USED TO WORK

Buyers typed a search, saw ten links and did their own research.

Your reputation was the first page of Google.

Reputation management drowned the problem in content.

HOW IT WORKS NOW

Buyers ask an AI assistant and get one answer, already researched for them.

Your reputation is whatever that answer says.

Brand engineering corrects the record, because machines don’t count content. They look for the same answer in enough places, for long enough, to believe it.

AI isn’t being unfair to you. It has assembled a picture from what it can find, and the picture is wrong.

Or it’s hedging, which is worse, because nothing looks broken.

You already know there’s a gap. We measure it.

Strategy Plus, in three steps

Your team executes. We carry the thinking.

1

We set the strategy

A strategy kickoff: the aim of the game, one corroborated story about your company, who it’s for, and the questions that matter. You validate the facts and the priorities; we own the method.

2

We teach your team to fish

The understanding transfers to your people, so this becomes something your company knows how to do, not something it rents.

3

We give them the tools to fish very well

Kalicube Pro runs a weekly cycle with your team: we collect and analyse, tell you what to do, your team does the work, and we show you what moved.

What your marketing leader gets is headspace

Your team isn’t short of people who can execute. It’s short of certainty about what’s worth executing.

Certainty

What matters, in what order, and why, set by people who have done this since 2015.

A weekly answer

To the question the board will ask: did it move?

A stronger team

People who get better at this every week, because they’re doing it with us.

How you’ll know it’s working

Every week you see whether Google and AI named you, how they described you, and whether the answer matched your story. We engineer how AI understands, trusts and recommends your brand, and we demonstrate it moved, measured against your own goal.

EVERY SUNDAY

Collect. Analyse. Tell you. You do the work. We show you the results. Next Sunday, again.

Jason Barnard

Built by Jason Barnard, working in search since 1998. Hired by Google to speak on the future of AI Search and how brands win at organic optimization.

25bn
data points
73m
entities
17
patent applications protecting the algorithms
2015
Kalicube, doing this work since

Start with the strategy.

Every company begins with a strategy kickoff. The first step is a conversation with our team.

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