See what Google and AI believe about a brand, and fix it at the source.
Kalicube Pro is a weekly cycle, on-site and off-site. We collect data on you, your audience and your market, on your website and across the rest of the web, analyse it in the context of your brand, your KPIs and your strategy, and tell you what to do. You do the work. We show you the results, and the next Sunday starts the cycle again.
It starts with the strategy
Every company begins with a strategy kickoff. We own the engineering methodology. You validate the business facts and the strategic priorities. Kalicube suggests how AI should present your brand, and how it should present you against your peers, and you correct both.
Together we set the aim of the game, lock one corroborated story, claim your Audience and Active Market, and decide which questions matter. Every week of the cycle runs inside that strategy.
Kalicube Pro is a weekly cycle
Every Sunday we collect, on your website and across the rest of the web. Then we analyse, tell you what to do, you do the work, and we show you what moved. The results screen is last week’s payoff and this week’s starting point.
The questions we collect, one tab each
Every week we collect the answers Google and AI give to these sets. Kalicube mints each set for your brand, so you don’t have to. You still read how the story is going: Narrative Status, notes and your stage.
Reputation isn’t a tab of its own: it lives in Due Diligence, or becomes a Funnel Pathway when reputation is the intent.
The brand-name spine: who this is. The same shape for every brand.
One audience and one intent, from the first question to the decision. Your name only appears in the decision-stage questions.
The checks AI runs before it trusts you: are you real, licensed, reviewed, is there controversy. Your name is in every question.
You against one named peer: how you’re different and how you’re similar. Two questions per peer, never the whole group.
A diagnostic: what the machine currently believes about a theme, and what’s missing. Not a client FAQ.
Making sure AI doesn’t confuse you with another entity with a similar name. Only when there’s a collision.
What Google and AI said about this brand this week
On your website and across the rest of the web, from the search engines, AI assistants and knowledge graphs your buyers rely on. This brand, in and of itself.
Google Search, Google AI Mode and Bing
ChatGPT, Claude, Gemini, Perplexity, Grok and You.com
Google’s Knowledge Graph, Wikidata, Wikipedia and Common Crawl
SERP and AI Results, weekly
What Google, Bing, ChatGPT, Gemini, Perplexity and the rest actually said this week, for each question set. Not a scoreboard against one rival. The answers cite your site and other people’s pages, and we keep those apart: the website you own, and the profiles and articles you don’t.
Historical Brand SERP and Knowledge Panel
What they used to say, and whether a Knowledge Panel exists.
Mentions
Where the name appears, on-site and off-site.
How AI perceives the group, not how to copy one company
We group the data around two claims: your Audience, who this is for, and your Active Market, the market you play in. Where the two cross is how you act correctly, address the right audience and position yourself according to the AI’s understanding of both.
You don’t chase one competitor. How AI perceives the competition as a group is how you act, and how it perceives the audience as a group is who you talk to, and where.
Brand SERP Comparison and Knowledge Comparison on those groups, and Pillar Pages, where Audience and Active Market get claimed. Kalicube fills in who is in each group.
The Competitive Landscape and the Audience Landscape, read the way we already read you: how AI perceives the competitive group, and where the audience hangs out, what they do and what they engage with, according to the AI. Same Sunday collection.
We tell you what to do, on-site and off-site
The analysis sits inside the strategy Kalicube set for your brand, and sorts the work three ways.
Your own profiles, off-site profiles, articles and social pages.
Missing profiles, gap content and the pages the story needs.
Podcast guest spots, speaking, press and partnerships.
Account Home
The aim of the game Kalicube set: the strategy the analysis sits in.
Year strategy
The months and the next actions, when a plan exists. You tick them done; Kalicube moves the months.
Entity Information and Brand Profile
Who this is, in one corroborated story. Narrative Strategy is the case file for a pivot.
Pillar Pages
The pages on your own website that should carry that story, including your Audience and Active Market.
On-page Analyzer
Put in any page on your site, or a page you control on someone else’s, and it reads it the way a machine does: technical, content and the six trust signals (notability, experience, expertise, authoritativeness, trustworthiness and transparency), plus entities, sentiment and AI readability. You get findings with quotes, not a score, so you know exactly what that page needs. It runs when you look, not on every URL every Sunday.
Help and Ask
Answers about the page you’re on, right where you are.
You do the work
Everything your team needs to act on this week’s priorities, in one place.
The website you own. We can tell you to change the page and the schema, and push validated changes straight to WordPress.
Everything else: profiles you can edit, pages you can ask to change, and third-party pages you can’t. We never instruct schema on a site you don’t own.
Choose an AI Agent
Write the copy, on-site and off-site. For pages that exist: technical analysis, optimised copy, link recommendations and schema markup. For pages that should or could exist: the strategy, outreach templates, targets and a content brief.
Claims
The facts we’ll emit, with the proof sitting on each claim, wherever that proof lives.
Lexicon
The words this brand uses, on-site and off-site.
Controlled Domains and Schema Markup
The websites you own, and the markup we can instruct.
URL Optimizer
The pages you can change now, on the websites you own and the profiles you control. Classify them, add a page and work from the top down. The On-page Analyzer tells you what to change.
We show you the results, and demonstrate what moved
This is the look-again: last week’s payoff and this week’s starting point, on the same screen, measured against your own goal.
Weekly
Did they name you, how loudly, how they spoke, and which cited pages you control and which you don’t. This brand only, with a tab for each question set.
Historical
Did the Brand SERP and the Knowledge Panel catch up.
Funnel ownership
How much of each funnel you’ve identified in search and AI you own, from the first question to the decision.
Search, AI and the Knowledge Graph
Are you there in all three: the search results, the AI models and the Knowledge Graph. We measure each one.
Response Fidelity
Did the AI’s answer match the locked story for that question: the right subject, no contradiction, complete and, where it matters, recommendable. Collected on Sunday, scored when you look.
Collect. Analyse. Tell you. You do the work, on-site and off-site. We show you the results. Next Sunday, again.
Run your free AI auditThe Kalicube AI Authority Index is free and needs no login.
Convinced? Send it to your CMO.
This page shows them exactly how Kalicube Pro works. Strategy Plus is the two-minute version, written for them.
The ones you already know
Free and public on kalicube.pro, for anyone doing this work.
“From Google’s side, they are just algorithmic… I honestly don’t know anyone else externally who has as much insight.”
“Kalicube Pro changes the game in reputation management. Brand Reputation on Steroids.”
“Kalicube Pro is unique and visionary.”
Agencies are welcome
Run the weekly cycle for your clients’ brands, with the same data, methodology and support.