Jason Barnard
The world’s leading authority on Digital Brand Engineering, the discipline he named, and on how Google and AI decide who to recommend.
Watch Jason in action
Serial entrepreneur, keynote speaker and CEO of Kalicube. Watch it once and you will want him on your stage.
The complete record
Three companies, thirteen awards, three books and more than two hundred industry terms, built up since 1991.
Entrepreneur
WTPL Music in 1991, UpToTen in 2000, Kalicube in 2015. All three are still trading and profitable.
Award-winning innovator
Thirteen awards, from a Gold Davey for technological innovation in 2008 to Webflow’s Voice to Watch for 2026.
Keynote speaker
Keynotes on Digital Brand Engineering, search and AI at BrightonSEO, PubCon, SMX and YoastCon. Hired by Google to speak on the future of AI Search and how brands win at organic optimization.
Bestselling author
The Fundamentals of Brand SERPs for Business, and two further books on Knowledge Panels and entrepreneurship.
Named 200+ industry terms
Brand SERP in 2012, Answer Engine Optimisation in 2017, Digital Brand Engineering in 2024 and Assistive Agent Optimisation in 2025.
Peer-reviewed researcher
Sole author of Engineering the AI Résumé in the Journal of AI, Robotics and Workplace Automation, 2026.
Recent stages
Book Jason to speak
“From Google’s side, they are just algorithmic… I honestly don’t know anyone else externally who has as much insight.”
What people say about Jason
“I’ve been a member of the Entrepreneurs’ Organization for over 30 years, so I’ve heard a lot of talks… Jason’s talk ranks near the very top, WAY up there, in terms of actionable insights that can truly drive business growth.”
“Nobody understands how Google and AI actually see you better than Jason Barnard… Jason is the only person I’ve found who shows you how to take control of that narrative instead of getting blindsided by it.”
“Jason was absolutely fantastic! He was the top rated speaker at our latest AI conference. I highly recommend bringing Jason to your next meeting or event.”
Recognition
What Jason does for his own brand, Kalicube does for yours.
Kalicube’s team applies Jason’s methodology with Kalicube Pro, the platform he built, and has been doing this work since 2015.